Leverage Top-tier Content Marketing Services to Convey, Compel, and
Convert
We ensure every word is written with purpose, and every sentence carries value. With Hyperminds, you get Content Marketing Services that propels your brand forward.
Significance of Content Marketing
There’s a reason businesses consult content marketing agencies. Content is the spirit that brings your marketing efforts to life. In fact, all marketing is content marketing but far too many marketers make the mistake of treating content as a means to an end and making it a secondary priority. The cost of this mistake? You don’t get your desired ROI on your marketing expenditure.
Realizing the importance of content creation, and understanding its central place in driving marketing strategy, we thoughtfully create content marketing strategies that focus on precision and promise greater ROI.
Realizing the importance of content creation, and understanding its central place in driving marketing strategy, we thoughtfully create content marketing strategies that focus on precision and promise greater ROI.
Purpose-driven Content Creation Strategy
Generic content leads to average results, and we avoid it completely.
Relevance is the name of the game in content marketing, and being a trusted b2b content marketing agency, we understand it well.
We do not proceed to generate a piece of content without knowing the exact purpose it is meant to serve. Just because a content genre exists doesn’t mean you have to produce it. If it doesn’t serve your purpose, expanding energy on it isn’t going to benefit you.
So, our content marketing services are driven by your objectives and our strategy maps out the fastest route to get there – which naturally means we don’t waste your time on redundant content genres that neither serve your business nor provide any value to your audience.
Relevance is the name of the game in content marketing, and being a trusted b2b content marketing agency, we understand it well.
We do not proceed to generate a piece of content without knowing the exact purpose it is meant to serve. Just because a content genre exists doesn’t mean you have to produce it. If it doesn’t serve your purpose, expanding energy on it isn’t going to benefit you.
So, our content marketing services are driven by your objectives and our strategy maps out the fastest route to get there – which naturally means we don’t waste your time on redundant content genres that neither serve your business nor provide any value to your audience.
Content types defined by purpose
Our content marketing services focus on creating content that adds value.
Informative content
Providing information that holds meaning and provides value to your audience. The purpose is to give your audience clarity and equip them with a better and deeper understanding of a subject. This is usually accomplished by writing informative blogs and articles on topics that are of interest to your audience and that tie in with what you offer.
Transactional content
This type aims at driving conversion by convincing your reader to take the desired action. Your user journey is paved with answers to your reader’s questions. With transactional content our content marketers aim to anticipate the doubts your reader might have and address them proactively, lighting up the path to conversion with answers, which was previously hard to navigate because of the shadow cast by the dark clouds of confusion and doubts.
Promotional content
Aims to promote an idea which is usually a combination of three elements; 1) your product or service, 2) the problem it solves, 3) and what that means to your audience. With promotional content, we highlight the value aspect of a product or a service to your audience.
Our Content Marketing Services
SERVICES
Our Content Marketing Services
01
Copywriting
Copywriting involves crafting persuasive written content primarily for marketing purposes. Our copywriting services include writing website copy, advertisements, email campaigns, product descriptions, and more. Being a trusted b2b content marketing agency we focus on compelling language, clarity, and a strong call to action to drive desired outcomes.
02
Scriptwriting
Scriptwriting involves the creation of written content for various media formats, particularly for videos, films, commercials, podcasts, and presentations. By creating scripts that work in harmony with the visual and auditory aspects of the medium in which the script will be used, we aim to captivate and engage the audience.
03
SEO Content Writing Services
SEO (Search Engine Optimization) content writing focuses on creating written content optimized to rank well in search engine results pages (SERPs). Our SEO writers excel at strategic placement of keywords and writing on highly searched topics to attract organic traffic from search engines. Our SEO content writers understand search engine algorithms’ requirements to drive traffic and enhance visibility for your website.
04
Whitepaper and eBook Writing
Whitepapers and eBooks are comprehensive, authoritative documents that delve deeply into a particular topic or issue. Our writers conduct thorough research and analysis to provide valuable insights, data, and solutions to their target audience. Our whitepaper and eBook writing services offer a blend of informative content, clear structure, and engaging storytelling to educate and persuade readers.
Content Marketing the Hyperminds Way
Determining Content Pillars
To determine content pillars, our team of content marketers conducts thorough research into your target audience’s interests, pain points, and preferences. We align content pillars with your brand’s values and objectives.
Deciding on Content Genres
We choose content genres based on the preferences of your target audience and the nature of your brand. We generally deploy a mix of genres including blogs, articles, sales emails, compelling landing pages, and social media copies to aid the marketing communication strategy.
Determining Channels to Leverage
Our content marketers carefully selects channels that align with your audience’s preferences. It begins with a well-optimized website. Next, we target active social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Depending on your objectives, we may deploy email marketing for direct communication or explore guest blogging and partnership options for wider exposure.
Monitoring
Our team monitors content strategy regularly, uses analytics tools to track metrics like website traffic, engagement, and conversions, and tracks KPIs on social media. We also analyze trends and audience feedback to refine strategy and optimize for goals.
FAQs
Does my business need a content marketing consultant?
Your digital marketing success is highly contingent upon the effectiveness of your content marketing, and if your content marketing is missing the mark, you wont get the results you seek with your digital marketing. Hence, for businesses with little understanding of content marketing, it makes sense to collaborate with a professional content marketing consultant.
How do I find the right content marketing consultant?
When seeking professional consultancy, always trust the results and not the words. The same rule applies to content marketing. Go over and review the content quality and see if it produced the desired results.
Among so many content marketing agnecies, how do I know which one is the right one for me?
Know your content marketing requirements and see if the agency you have shortlisted has expertise that align with your requirements. If you are not clear on your requirements, its a good idea to have a detailed discussion with a professional – preferably from the agency you are planning to work with.
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