What good is a website that users never find? Exactly, it’s no good. While we generally think of SEO and development as separate tasks – Development being the process of programming a website and getting it live on the internet, and SEO as a series of tasks involved in optimizing the website to rank on SERP – there is, in fact, an overlap between the two.

Every startup wants leads, and it wants them quickly. One way to achieve this is by running campaigns and cold outreach, but that requires constant budget allocation.

Your SaaS company’s future depends on you choosing the right pricing strategy. Many SaaS companies shut down because they choose a pricing model that is not sustainable in the long run. Hence you must make sure yours isn’t one of them – by choosing the right pricing model.